Our Story
WE BRING THE BACKYARD TO YOU
Everybody who grew up in it knows the exact afternoon.
Somebody's backyard. The grill going since noon. Oldies out of a speaker nobody's touched in ten years. Your tío telling a story you've heard before and will hear again. Cars in the driveway that somebody spent a decade on. Kids everywhere. Nobody in a hurry.
That's it. That's the whole idea.
On A Sunday Afternoon started in Phoenix in 2019. It started small, the way these things do — people who wanted that feeling back, and figured other people did too. Turned out a lot of people did. The rooms kept getting too small.
Now it's Live Nation venues. The Van Buren in downtown Phoenix. La Rosa in Tucson — a hundred-year-old church that somebody restored and turned into one of the best rooms in southern Arizona. Doors, security, box office, the whole professional operation. The music didn't change. The room got bigger.
The name is the promise. On a Sunday afternoon is when it happens and how it feels. We're not trying to be a night out. We're trying to be the afternoon you remember, with the sun still up and the plate still warm.
Then it became a Sunday thing on the radio too. Every week at two o'clock on Power 98.3, three hours of the same music, plus artists in the booth and dedications from people calling in. If the shows are the family thing, the radio show is the phone call in between.
And it became something you can wear. Every OASA tee is made with an artist — a real name, credited on the product. It's not merch. It's the same instinct as the plaque on a car: somebody made this, and they signed it.
Where it goes: more markets, bigger rooms, more artists from the culture on stages where they belong, and more of the stuff that makes a Sunday a Sunday — the comal, the cameras, the cars, the shade in August.
Same backyard. More people in it.